Easier product discovery
I organize categories and product information around how customers browse, compare and find products.
E-commerce Setup & Optimization
Create an e-commerce experience that helps customers discover products easily, builds confidence and makes purchasing simpler.
I plan and develop the customer-facing e-commerce experience across store structure, product content, payment integration, SEO and measurement.
What can a better e-commerce experience do?
A simpler shopping journey
I make product, cart and checkout steps clearer within the chosen platform to simplify shopping.
A store ready for growth
I plan SEO, mobile experience and measurement alongside store setup to support long-term growth.
What does it include?
E-commerce strategy and store architecture
Define the product structure, customer journey and store requirements.
Store design and development
Build a responsive storefront that supports browsing and buying.
Product and category content
Prepare product information and category pages that help customers decide.
Payment and sales infrastructure
Evaluate suitable providers and integrate approved services within scope. Provider accounts and commercial approval remain with the merchant.
E-commerce SEO
Improve product and category structure, metadata and technical foundations.
Measurement and conversion optimization
Plan useful commerce events and improve friction points where data and scope allow.
AI-supported e-commerce automations
I use AI and automation across product content, catalog updates, customer communication, reporting and repeated store operations to build more efficient workflows with less manual work.
How I work
Understand products and sales model
Review products, operations, customers and the current setup.
Plan store structure
Define categories, page types, checkout requirements and scope.
Design and develop
Build the storefront and agreed integrations.
Test and hand off
Check product, cart and purchase flows before the approved launch process.
What do I measure?
E-commerce traffic
Visits to the store and key pages.
Organic visibility
Search presence for products and categories.
Product performance
How product pages attract and guide visitors.
Category performance
Discovery and engagement across categories.
Add-to-cart actions
Signals of purchase intent.
Purchase journey
Friction across cart and checkout.
Conversion rate
Purchases in relation to relevant visits.
Revenue performance
Commercial outcomes where data access allows.
E-commerce packages
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E-commerce Store Setup
Who is it for?
Small businesses starting online sales with a professional store.
What you gain
A ready-to-sell e-commerce store that presents products in a clear, trustworthy structure and can accept payments.
What’s included?View detailsHide details
Up to 20 products and 5 categories.
- Product, category and store structure plan
- Selection of a suitable platform, including Shopify where appropriate
- Brand-appropriate store interface
- Home, category, product, cart and essential store pages
- Product setup for up to 20 items
- Category structure for up to 5 categories
- Editing and standardizing existing product copy
- Basic payment-provider integration
- Basic shipping and delivery setup
- Technical placement of contact, returns, delivery and other essential store pages
- Foundational e-commerce SEO and GEO
- URL, metadata, heading and product/category structure
- Basic structured data
- Mobile compatibility
- Cart and purchase-flow testing
- Basic measurement setup
- Pre-launch quality control
Existing product copy can be cleaned and standardized. Extensive product copywriting from scratch is outside the standard scope and can be scoped separately.
Pricing available on request
Growth-Focused E-commerce Site
Who is it for?
Businesses improving their existing store’s organic visibility.
What you gain
A measurable, growth-ready e-commerce foundation built for easier product discovery, search visibility and conversion.
What’s included?View detailsHide details
Up to 50 products and 10 categories.
- More extensive product and category architecture
- Store setup for up to 50 products
- Structure for up to 10 categories
- Improved product discovery and filtering
- SEO/GEO opportunity research for category and product pages
- Improved priority category and product content
- Internal links between product and category pages
- More extensive technical e-commerce SEO
- Product and category structured-data checks
- Conversion-focused product-page structure
- Review of friction before cart and checkout
- Placement of promotion, value and trust elements in the user journey
- Core e-commerce event measurement such as product views, add-to-cart and purchases
- Basic performance and conversion review
- A structure that can grow with future content, SEO and campaigns
Pricing available on request
Store Rebuild & Optimization
Who is it for?
Businesses refreshing their store’s design, SEO and shopping journey.
What you gain
A clearer, faster and more measurable shopping experience with a stronger sales flow, preserving as much useful existing store structure as possible.
What’s included?View detailsHide details
- Technical, content and user-experience audit of the current store
- Assessment of product and category structure
- Decision on what to keep, change or remove
- New store architecture and user flow
- Refreshed interface and user experience
- Reorganized product and category structure
- Improvement of priority product and category content
- SEO structure review
- URL and redirect plan where necessary
- Measurement review and required improvements
- Recheck of payment, shipping and existing integrations
- Cart and purchase-flow testing
- Migration plan when current products and content need controlled transfer
- Basic post-launch verification checks
Pricing available on request
E-commerce platform, paid theme or apps, payment-provider and other third-party service fees are not included in the project fee. We select the required services together based on the project scope.
Frequently asked questions
How long does a store project take?
Timing depends on catalogue size, platform, integrations and review needs. We plan it after scoping.
Which platforms do you work with?
The platform is selected for the business model and operational requirements.
Do you build Shopify stores?
Yes. Where suitable, I can set up a Shopify store with its theme and pages, product/category structure, payment settings and launch process. Platform choice depends on the project’s products, operations and integration needs.
Do you add the products?
Product setup can be included for an agreed number and format of items.
Is payment setup included?
Technical integration can be included when the provider and scope are agreed.
Do you create the payment-provider account for us?
I can support technical setup and integration where included in scope. Account creation, commercial approval and contractual onboarding remain between the business and provider.
Is e-commerce SEO included?
Core technical and product SEO foundations are included. Ongoing SEO is scoped separately.
Can you rebuild my current store?
Yes. We first review the existing structure, products and checkout journey.
Can shipping or other systems be integrated?
Starting scope covers platform-supported shipping/delivery settings and one suitable payment provider’s basic technical integration. ERP, accounting, warehouse, marketplace, subscription, bespoke API and complex product-feed work is scoped separately. Provider accounts, commercial approval and contracts remain between the business and provider.
Do you set up sales and conversion tracking?
A measurement plan and technical setup can be scoped. Live activation and provider access require separate approval.
Do you offer post-launch support?
Maintenance, SEO, content, measurement and conversion work can be scoped separately.
Let’s find the right next step for your store.
We can plan an e-commerce scope around your products, sales journey and current platform.
Get in touch